It is natural for customers to raise objections or concerns once the salesperson has made his/her pitch. Therefore, it is essential for a salesperson to have the ability to handle objections effectively in order to close a sale. The relationship with the customer does not end once the sale has been closed, it has just begun. Therefore, it is vital that the salespeople follow up with the customers to maintain a successful relationship. This program helps the salespeople to handle objections tactfully using negotiation skills. It also helps them close the sales successfully and build long-lasting relationships with customers.