FAB CONCEPT IN A PITCH
People are more inclined to buy products that benefit them the most. This makes benefit selling a crucial technique to use while pitching products to potential customers. A salesperson can boost his sales by highlighting the benefits of the products/services over the features in his pitch. In this module, we will help you tweak your pitching technique to bring more attention to product benefits.
Importance of benefit selling
Use the FAB concept while making a pitch