FAB CONCEPT IN A PITCH

People are more inclined to buy products that benefit them the most. This makes benefit selling a crucial technique to use while pitching products to potential customers. A salesperson can boost his sales by highlighting the benefits of the products/services over the features in his pitch. In this module, we will help you tweak your pitching technique to bring more attention to product benefits.

KEY TAKEAWAYS:

  • Importance of benefit selling

  • Use the FAB concept while making a pitch

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